Another Kentucky Bourbon Affair—sponsored by the Kentucky Distillers’ Association—wrapped up last month in tremendous fashion and for the second year it included the “Higher Proof Expo” as the final daytime event after a full week of bourbon fantasy camp. During the week the events focused on the distilleries, but the Higher Proof Expo brought the experts to us at Louisville’s newly-opened Omni Hotel for a day of bourbon-centric education and tasting.
Due to a Sixth Circuit oral argument in a bourbon trademark case that week, I was disappointed to miss everything except the tail-end of the Jeptha Games. I was free for the weekend though, and the Higher Proof Expo was right up my alley. Participants could select from a smorgasbord of seminars, ranging from bourbon and food pairings, to a “hemped bourbon experience,” to developing whiskey brand concepts. It was tough to select from so many unique experiences, but I knew that I wanted to start with Wall Street Journal-bestselling author Fred Minnick for his seminar called “Pairing Bourbon with Music.”
I was amazed at how spot-on Del McCoury’s simple pickin’ was paired with the graininess of Mello Corn, how Andrea Bocelli brought out the complex yet approachable flavors of Henry McKenna 10-year Bottled in Bond, and how Whitesnake’s “Here I Go Again”—yes that 80’s hair band anthem—changed the experience of Knob Creek. Fred emphasized that whiskey/music pairings are inherently subjective because we all like different music, and he encouraged us to try different whiskeys with different music we like, assuring us that we would find that our preferences run deep.
We learned about the importance of starch and moisture content in the grains, the gelatinization of corn starch at different temperatures, how yeast cell counts are monitored, and how microbial contamination is detected—and sometimes how it is used affirmatively. The amount of data collected at Wilderness Trail is mind-boggling, and I came away with a new appreciation for the science of distilling (and a new suspicion of the old-time sign at Stitzel-Weller that reads “No scientists allowed in this distillery.”).
The Higher Proof Expo was a perfect opportunity for those, who like me, couldn’t make any of the distillery events during the week, but I also met friends who had been in Louisville all week and were capping off their 2018 Kentucky Bourbon Affair with a final day of in-depth bourbon experiences. With new events every year, I encourage everyone to check out the Kentucky Bourbon Affair and the Higher Proof Expo in 2019. I’ll see you there.
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